Geelong Transforms Eastern Beach With New Fitness, Dining Year-Round

The City of Greater Geelong has rolled out extended winter programming at Eastern Beach, including twice-weekly stand-up paddleboard clinics that now run through July instead of pausing at the end of autumn.

These additions matter now because more Geelong workers have adopted hybrid schedules that free up weekday mornings, pushing demand for outdoor activities beyond the traditional summer window.

Named spots seeing the change

Along the Eastern Beach boardwalk, the Geelong Yacht Club has added a small takeaway coffee window that opens at 6:30 a.m. on weekdays, while the nearby National Wool Museum has extended its café hours to match the new early paddleboard groups. Both sites sit within a five-minute walk of each other on the foreshore path that runs from Moorabool Street down to the water.

Foot traffic counters installed by the council recorded 18,400 visits to the Eastern Beach section in the first week of July 2025, up from 14,100 the same week in 2024. A single 45-minute paddleboard session costs $28, and the museum café lists a weekday breakfast bowl at $14.50.

Next steps for locals

Anyone wanting to try the revised timetable can register through the City of Greater Geelong website or arrive at the Eastern Beach boat ramp by 7 a.m. on Tuesdays and Thursdays. The paddleboard operator supplies wetsuits, and the yacht club window accepts cash or card for quick post-session drinks.