Geelong Transforms Manufacturing Hub Into Thriving Arts Community With New Galleries

Geelong Gallery on Little Malop Street opened its current building in 1979 but traces its collection to 1891, when local wool merchants donated the first paintings.

The timing matters now because the city has moved past the 2016 Ford factory closure and the 2020 pandemic shutdowns, with new funding streams and visitor patterns reshaping what counts as a viable cultural program.

Early venues and later additions

Walk down Moorabool Street and the National Wool Museum still occupies the old Dalgety wool store built in 1872. A few blocks away on Little Malop Street sits the Geelong Performing Arts Centre, which opened its main theatre in 1981. Both sites now run joint programs that link the city's industrial archive to contemporary exhibitions and live music. The Geelong Regional Library in the same precinct added a makerspace in 2018 that hosts weekly printmaking workshops and oral-history recording sessions.

Attendance figures show the shift. The gallery logged 118,000 visitors in the 2024-25 financial year, compared with 62,000 in 2014-15. Ticket prices for GPAC main-stage shows have risen from an average of $32 in 2010 to $58 this season, yet subscription sales increased 14 percent last year.

Next steps for visitors

Check the Geelong Gallery website for free entry days on the first Sunday of each month and book GPAC tickets online at least a week ahead for weekend performances. The library makerspace opens to the public on Tuesdays and Thursdays without appointment.